An Infusion of Happiness
CHEVOO + Two Ingredients = One Delicious Dinner!
BRANDING | MARKETINGCHEVOO
DMD CREATED STANDOUT BRANDING and marketing for the launch of a new goat cheese business in Sonoma, CA. Our concept began with the name: CHEVOO (“CHEV” for goat cheese + “EVOO” for extra virgin olive oil). CHEVOO sources local goat cheese which is then blended with herbs and marinated in infused olive oil.
Our elegant Blue Lady and Blossom illustrations set the stage for elegant entertaining, distinguishing CHEVOO from other goat cheese products in the marketplace. Continually praised for its disruptive branding, CHEVOO was quickly embraced by specialty markets nationally.
Video and Photographs by Eric Wolfinger.
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