Kings Food Markets

THE COMPLETE REBRANDING of the upscale food market born as discerning Manhattanites began migrated to the suburbs in the 1930s. Kings’ mission has always been top quality and service. This market seeks out the freshest local meat, seafood, and produce sources, offers inventive meal solutions, has an integrated cooking school, and supports community hunger relief initiatives.

Working with renowned marketing guru Diane Meier, Don Morris conceived and executed all facets of the rebranding—store, product, digital, and print. Don created a distinct, cohesive design strategy and developed the tools to execute seamlessly across all channels. He conceptualized marketing campaigns, and managed a staff and freelance designers, photographers, stylists, digital dev teams, production partners, and copywriters.