Fine Cooking

DMD HELPED A TRUSTED FOOD MAGAZINE reimagine itself as a food brand by creating a cohesive strategy to build an interwoven franchise: web, mobile, newsstand, and events. 

We created a sleek new logo, rich color palette, and clever icons for digital and print. We developed a custom sans serif font set that’s modern and warm so recipes are easy to follow. DMD worked with a lead editorial team to develop a signature storytelling approach and a lush, recognizable photography style. 

Together these fresh ingredients produced a memorable and satisfying new product line, enabling Fine Cooking to grow its audience and branch out into new media.