Balducci’s Food Lover’s Market

THE COMPLETE REBRANDING of the beloved food market that inspired food entrepreneurs across America. Opened by the Balducci family in New York’s Greenwich Village in 1940s, Balducci’s hand-picked and prepared everything in their market with aplomb. It’s considered to be the first store offering a butcher, fishmonger, delicatessen, and greengrocer all under the same roof. 

Working with renowned marketing guru Diane Meier, Don Morris conceived and executed all facets of the rebranding—store, product, digital, and print. Don created a distinct, cohesive design strategy and developed the tools to execute seamlessly across all channels. He conceptualized marketing campaigns, and managed a staff and freelance designers, photographers, stylists, digital dev teams, production partners, and copywriters.